000 05389nam a22004933i 4500
003 pucpr
005 20220607144505.0
006 m o d |
008 211129s2020 xx o ||||0 eng d
020 _a9781119647287
_q(electronic bk.)
020 _z9781119647119
035 _a(MiAaPQ)EBC6132334
035 _a(Au-PeEL)EBL6132334
035 _a(OCoLC)1144870444
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 _aNC845
_b.D33 2020
082 0 _a741.6
100 1 _aDabner, David.
_eauthor
245 1 0 _aGraphic Design School :
_bThe Principles and Practice of Graphic Design. /
_cDavid Dabner, Sandra Stewart, and Abbie Vickress
250 _aSeventh edition
264 1 _aNewark :
_bJohn Wiley & Sons, Incorporated,
_c2020.
300 _a1 online resource (211 pages)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
504 _aIncludes bibliographical references and index.
505 0 _aIntro -- Title Page -- Copyright -- Contents -- Introduction -- Part 1: Principles -- 1 Research and Concepts -- Basics of research -- Linear reasoning/lateral thinking -- Exploratory drawing -- Visualizing ideas -- Theories of image and text -- Audiences, markets, and concepts -- Scheduling, organizing, and finalizing -- Chapter 1: Assignments -- 2 Fundamentals of Composition -- Basics of composition -- Form and space -- Symmetry/asymmetry -- Basic principles of design layout -- Styles of layout -- Pace and contrast -- Size and format -- Identity and extended systems -- Photography and illustration -- Chapter 2: Assignments -- 3 Fundamentals of Typography -- Typography and meaning -- The anatomy of type -- Understanding and selecting typefaces -- Spacing -- Readability and legibility -- Typographic emphasis and hierarchy -- Typographic rules/boxes and ornaments -- Text as image -- Chapter 3: Assignments -- 4 Fundamentals of Color -- Color terminology -- Color legibility, contrast, and harmony -- Color associations -- Color as information -- Chapter 4: Assignments -- Part 2: Practice -- 5 Tools and Technologies -- Photography basics and sourcing images -- InDesign -- Photoshop -- Illustrator -- Animate and After Effects -- Chapter 5: Assignments -- 6 Print Production and Presentations -- Preparing files for print -- Creating a convincing presentation -- Paper stocks and finishing -- Printed color -- Print media -- Digital printing -- Correcting color proofs and press checks -- Chapter 6: Assignments -- 7 Web Design -- Project development process overview -- Project structures -- Web tools -- Initial consultations -- Information architecture (IA) -- Flowcharts and wireframes -- Common elements of a web layout -- Designing for the Web -- Mobile application design -- Working with content management systems -- Search engine optimization (SEO).
505 8 _aOnline portfolios -- Chapter 7: Assignments -- 8 Expert Paths -- Glossary -- Bibliography -- Online resources -- Index -- Acknowledgments -- EULA.
520 _aFrom understanding graphic design fundamentals, to developing original concepts, to creating finished designs--Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _9105242
_aGraphic arts
650 0 _978598
_aCommercial arts.
650 0 _986034
_aDesign
_xGraphic Arts
_xGeneral
655 4 _aElectronic books.
700 1 _aStewart, Sandra.
_eauthor
700 1 _aVickress, Abbie.
_eauthor
776 0 8 _iPrint version:
_aDabner, David
_tGraphic Design School
_dNewark : John Wiley & Sons, Incorporated,c2020
_z9781119647119
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6132334
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6132334
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC845
_kElectrónico
_mD33 2014
999 _c297252
_d297252