000 04006nam a22004453i 4500
001 EBC5785742
003 pucpr
005 20220607131432.0
006 m o d |
007 cr cnu||||||||
008 211129s2019 xx o ||||0 eng d
020 _a9780429667497
_q(electronic bk.)
020 _z9780367075361
035 _a(MiAaPQ)EBC5785742
035 _a(Au-PeEL)EBL5785742
035 _a(OCoLC)1104140115
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aNC997
_bH844 2019
092 _a741.6
100 1 _aHughes, Katherine A.
_eauthor
245 1 0 _aGraphic Design :
_bLearn It, Do It /
_cKatherine A. Hughes.
264 1 _aMilton :
_bTaylor & Francis Group,
_c2019.
300 _a1 online resource (423 pages)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
504 _aIncludes bibliographical references and index.
505 _aIntroduction -- 1. Breaking Down Design -- 2. The Elements and Principles of Design -- 3. Color in Design -- 4. Defining the Project -- 5. File Properties -- 6. Getting Started in Photoshop -- 7. Photoshop Continued -- 8. Digital Photography in Design -- 9. Photo Editing in Photoshop -- 10. Typography in Design -- 11. Getting Started with Illustrator -- 12. Illustrator Continued -- 13. Page Layout -- 14. Getting Started with InDesign -- 15. InDesign Continued -- 16. Bringing It All Together -- References -- Index.
520 _aGraphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application's workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade's worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book's companion website Discussion questions and activities included at the end of chapters to expand the presented topics.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic arts.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aHughes, Katherine A.
_tGraphic Design
_dMilton : Taylor & Francis Group,c2019
_z9780367075361
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5785742
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5785742
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC997
_kElectrónico
_mH844 2019
999 _c297212
_d297212