000 03795nam a22004333i 4500
003 pucpr
005 20221109144009.0
006 m o d |
008 211129s2019 xx o ||||0 eng d
020 _a9781350015586
_q(electronic bk.)
020 _z9780857858009
035 _a(MiAaPQ)EBC5633115
035 _a(Au-PeEL)EBL5633115
035 _a(CaPaEBR)ebr11645379
035 _a(OCoLC)1083041431
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aNC997
_b.L447 2019
082 0 _a741.6
100 1 _aLees-Maffei, Grace.
_eauthor
245 1 0 _aReading Graphic Design in Cultural Context /
_cGrace Lees-Maffei and Nicolas P. Maffei.
264 1 _aLondon :
_bBloomsbury Publishing USA,
_c2019.
300 _a1 online resource (259 pages)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
505 0 _aPart One: On message and off message -- Chapter 1: Branding as sign system: Semiotics in action -- Chapter 2: The responsive brand: Uniformity and flexibility in logo design -- Chapter 3: Whose wall? From posters to digital displays and the colonization of public space -- Chapter 4: Slogan T-shirts: Billboards of identity politics -- Part Two: On legibility and ambiguity -- Chapter 5: Seeing clearly? Legibility, word and image in postmodern print design -- Chapter 6: Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study -- Chapter 7: A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Chapter 8: Information overload: Negotiating visual complexity in a data-rich world -- Part Three: On paper and on screen -- Chapter 9: How to? Visual techniques of persuasion in guidebooks and manuals -- Chapter 10: Driving sales: Print and TV advertising of cars to women drivers -- Chapter 11: Picturing music: The rise and fall of music packaging -- Chapter 12: E-Book, iBook, weBook, youBook: Declensions of digital design -- Index.
520 _aReading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic arts-Social aspects.
655 4 _aElectronic books.
700 1 _aMaffei, Nicolas P.
_eauthor
776 0 8 _iPrint version:
_aLees-Maffei, Grace
_tReading Graphic Design in Cultural Context
_dLondon : Bloomsbury Publishing USA,c2019
_z9780857858009
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC997
_kElectrónico
_mL447 2019
999 _c297199
_d297199