000 03433nam a22004213i 4500
003 pucpr
005 20221130165749.0
006 m o d |
008 211129s2018 xx o ||||0 eng d
020 _a9781631596186
_q(electronic bk.)
020 _z9781631596179
035 _a(MiAaPQ)EBC5613323
035 _a(Au-PeEL)EBL5613323
035 _a(OCoLC)1080075494
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aNC997
_b.R534 2018
082 0 _a741.6
100 1 _aPoulin, Richard.
_eauthor
245 1 4 _aThe Language of Graphic Design-Updated and Revised :
_bAn Illustrated Handbook for Understanding Fundamental Design Principles /
_cRichard Poulin.
264 1 _aMinneapolis :
_bQuarto Publishing Group USA,
_c2018.
300 _a1 online resource (299 pages)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
505 0 _aIntroduction -- 1 Point -- 2 Line -- 3 Shape -- 4 Form -- 5 Light -- 6 Color -- 7 Texture -- 8 Scale -- 9 Movement -- 10 Space -- 11 Balance -- 12 Symmetry -- 13 Asymmetry -- 14 Tension -- 15 Closure -- 16 Expression -- 17 Abstraction -- 18 Tone -- 19 Contrast -- 20 Figure-Ground -- 21 Frame -- 22 Proportion -- 23 Image -- 24 Pattern -- 25 Typography -- 26 Grid -- Glossary -- Bibliography -- Index -- Contributors -- About the Author -- Acknowledgments -- Image Resources -- Colophon.
520 _aThe Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic arts.
650 0 _aCommercial art.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aPoulin, Richard
_tThe Language of Graphic Design-Updated and Revised
_dMinneapolis : Quarto Publishing Group USA,c2018
_z9781631596179
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5613323
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5613323
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC997
_kElectrónico
_mR534 2018
999 _c297197
_d297197