000			03404nam a22004453i 4500
001			EBC5549069
003			MiAaPQ
005			20220124144041.0
006			m o d |
007			cr cnu||||||||
008			211129s2018 xx o ||||0 eng d
020			_a9781527518476 _q(electronic bk.)
020			_z9781527513365
035			_a(MiAaPQ)EBC5549069
035			_a(Au-PeEL)EBL5549069
035			_a(CaPaEBR)ebr11622634
035			_a(OCoLC)1056711130
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aZ246 _b.C666 2018
082	0		_a741.6
245	1	0	_aCommunicating Visually : _bThe Graphic Design of the Brand / _cedited by Daniel Raposo.
264		1	_aNewcastle-upon-Tyne : _bCambridge Scholars Publisher, _c2018.
264		4	_c©2018.
300			_a1 online resource (213 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aIntroduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary.
520			_aThis book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aGraphic design (Typography).
650		0	_aVisual communication _9186132
655		4	_aElectronic books.
776	0	8	_iPrint version: _aRaposo, Daniel _tCommunicating Visually _dNewcastle-upon-Tyne : Cambridge Scholars Publisher,c2018 _z9781527513365
797	2		_aProQuest (Firm)
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 _yAcceso Remoto
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 _yAcceso en el Campus PUCPR
942			_2lcc _c7
999			_c297194 _d297194