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008 211129s2015 xx o ||||0 eng d
020 _a9781614487524
_q(electronic bk.)
035 _a(MiAaPQ)EBC5527157
035 _a(Au-PeEL)EBL5527157
035 _a(CaPaEBR)ebr11613302
035 _a(OCoLC)1056062315
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415.1265
_b.M534 2006
082 0 _a658.872
100 1 _aMicek, John-Paul.
_eauthor
245 1 0 _aSecrets of Online Persuasion :
_bCaptivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools /
_cJohn-Paul Micek, Deborah Micek, and Dave Lakhani.
264 1 _aNewport News :
_bMorgan James Publishing,
_c2015.
264 4 _c©2006.
300 _a1 online resource (215 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aALA COVID Relief Fund
505 0 _aIntro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence &amp -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media).
505 8 _aCHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES.
520 _aRarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. ""There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign ""Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aInternet marketing.
650 0 _aBlogs.
_963193
_xEconomic aspects
650 0 _aMarketing
_9131165
_xBlogs
655 4 _aElectronic books.
700 1 _aMicek, Deborah.
_eauthor
700 1 _aLakhani, Dave.
_eauthor
776 0 8 _iPrint version:
_aMicek, John-Paul
_tSecrets of Online Persuasion
_dNewport News : Morgan James Publishing,c2015
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5527157
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5527157
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c297192
_d297192