000			05295nam a22004933i 4500
003			pucpr
005			20220617140803.0
006			m o d |
008			211129s2018 xx o ||||0 eng d
020			_a9781631594984 _q(electronic bk.)
020			_z9781631594977
035			_a(MiAaPQ)EBC5481442
035			_a(Au-PeEL)EBL5481442
035			_a(OCoLC)1047912332
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050		4	_aNC1000 _bC855 2018
082	0		_a741.4
100			_aCullen, Kristin. _9214836 _eauthor
245	1	0	_aLayout Workbook : _bA Real-World Guide to Building Pages in Graphic Design / _cKristin Cullen ; with collaboration by Dennis M. Puhalla in this edition.
250			_aRevised and updated edition
264		1	_aMinneapolis : _bQuarto Publishing Group USA, _c2018.
300			_a1 online resource (243 pages)
336			_2rdacontent _atext _btxt
337			_2rdamedia _acomputer _bc
338			_2rdacarrier _aonline resource _bcr
440			_9298876 _aWorkbook Ser
505	0		_aCover -- Half Title -- Title -- Dedication -- Copyright -- Contents -- INTRODUCTION -- chapter one the function of design COMMUNICATION MESSAGES -- establishing function -- the role of the designer -- chapter two inspiration CULTIVATING CREATIVITY -- discovering inspiration -- chapter three the design process UNDERSTANDING METHODOLOGY -- the value of process -- developing a project brief -- research and information gathering -- brainstorming -- conceptualization -- experimentation and development -- execution -- chapter four intuition TRUSTING THE INNER VOICE -- intuition defined -- the benefits of intuition -- chapter five structure and organization BUILDING FOUNDATIONS -- grid systems in graphic design -- the anatomy of grids -- working with basic grids -- visual balance -- chapter six the interaction of visual elements ESTABLISHING HIERARCHY -- hierarchical development -- chapter seven typography SHAPING LANGUAGE -- the function of type -- typographic characteristics -- typeface selection -- designing with type -- chapter eight design analysis SEEING THE WHOLE AND ITS PARTS -- the importance of analysis -- evaluation considerations -- chapter nine profiles LOOKING CLOSER -- aufuldish & warinner -- capsule -- cheng design -- ci studio -- concrete [the office of jilly simons] -- cook design -- evelock design -- renate gokl -- hammerpress studio -- hat-trick design -- helicopter -- hendersonbromsteadartco. -- hoet & hoet -- the jones group -- kangaroo press -- kearneyrocholl -- kinetic singapore -- kolégram -- kontour design -- lichtwitz -- mitre agency -- nb: studio -- no.parking -- noon -- petrick design -- rick rawlins/work and visual dialogue -- rmac -- samatamason -- shinnoske design -- studio najbrt -- superbüro -- visocky o'grady -- wilsonharvey/loewy -- BASIC GLOSSARY -- INDEX OF CONTRABUTORS -- BIBLIOGRAPHY.
505	8		_aABOUT THE AUTHOR ACKNOWLEDGMENTS.
520			_aLayout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aGraphic arts-Technique.
650		0	_aGraphic design (Typography).
650		0	_aAdvertising layout and typography.
655		4	_aElectronic books.
700			_aPuhalla, Dennis M. _9299391 _ecolaborator
776	0	8	_iPrint version: _aPuhalla, Dennis _tLayout Workbook: Revised and Updated _dMinneapolis : Quarto Publishing Group USA,c2018 _z9781631594977
797	2		_aProQuest (Firm)
830		0	_aWorkbook Ser.
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 _yAcceso Remoto
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5481442 _yAcceso en el Campus PUCPR
942			_2lcc _c30 _hNC1000 _kElectrónico _mC855 2018
999			_c297188 _d297188