000 04434nam a22004693i 4500
003 pucpr
005 20220204160519.0
006 m o d |
008 211129s2017 xx o ||||0 eng d
020 _a9781631594106
_q(electronic bk.)
020 _z9781631592928
035 _a(MiAaPQ)EBC5473388
035 _a(Au-PeEL)EBL5473388
035 _a(OCoLC)1047903422
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aNC1000
_bA336 2017
082 0 _a741.6
100 1 _aAdams, Sean.
_eauthor
245 1 0 _aColor Design Workbook :
_bA Real World Guide to Using Color in Graphic Design /
_cSean Adams.
_helectronic resources
264 1 _aLaguna Hills :
_bQuarto Publishing Group USA,
_c2017.
300 _a1 online resource (243 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
440 _9298876
_aWorkbook Ser
504 _aIncludes bibliographical references and index.
505 0 _aCover -- Half Title -- Title -- Copyright -- Contents -- Introduction -- Chapter 1 What is Color? Apparent Color The Properties of Color -- Chapter 2 Color Theory History of Color Theory Color Harmony -- Chapter 3 Color Meanings Color Index -- Chapter 4 10 Rules of Color -- Convey Information -- Color Harmony -- Attract Attention -- Context -- Experimentation -- See Color Differently -- Mnemonic Value -- Composition -- Standardized Color Systems -- Understand Limitations -- Chapter 5 Color Systems -- Color Systems Trends and Forecasting -- Color Systems in Art and Design History -- Inspirations for Palettes -- Eleven Color Systems -- Chapter 6 Color Talk -- Chapter 7 Case Studies -- Sean Adams Los Angeles, USA -- Brand New School Santa Monica New York, USA -- Chimera Design St. Kilda, Australia -- Dynamo Dublin, Ireland -- Stillhart Konzept Zurich, Switzerland -- Green Dragon Office Los Angeles, USA -- Johnson banks London, UK -- Uwe Loesch Erkath, Germany -- Lorenc &amp -- Yoo Design Atlanta, USA -- LUST The Hague, Netherlands -- Methodologie, Inc. Seattle, USA -- Morla Design San Francisco, USA -- Collins New York San Francisco, USA -- Pentagram London, UK -- Segura Inc. Chicago, USA -- Steinbranding Buenos Aires, Argentina -- Volume Inc. San Francisco, USA -- Gallery -- Glossary -- Index -- A -- B -- C -- D -- F -- H -- J -- K -- L -- M -- P -- R -- S -- U -- V -- W -- Bibliography Web Resources -- About the Author.
520 _aFrom the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic arts-Technique.
650 0 _aCommercial art-Themes, motives.
_9298834
650 0 _aColor in advertising.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aAdams, Sean
_tColor Design Workbook: New, Revised Edition
_dLaguna Hills : Quarto Publishing Group USA,c2017
_z9781631592928
797 2 _aProQuest (Firm)
830 0 _aWorkbook Ser.
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5473388
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC1000
_kElectrónico
_mA336 2017
999 _c297187
_d297187