000			03373nam a22005173i 4500
001			EBC5210809
003			MiAaPQ
005			20220119153728.0
006			m o d |
007			cr cnu||||||||
008			211129s2018 xx o ||||0 eng d
020			_a9781522551447 _q(electronic bk.)
020			_z9781522551430
035			_a(MiAaPQ)EBC5210809
035			_a(Au-PeEL)EBL5210809
035			_a(CaPaEBR)ebr11491574
035			_a(OCoLC)1018245993
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHD69.B7 _bE445 2018
082	0		_a658.872
100	1		_aEkhlassi, Amir. _eauthor
245	1	0	_aBuilding Brand Identity in the Age of Social Media : _bEmerging Research and Opportunities / _cAmir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
264		1	_aHershey : _bIGI Global, _c2018.
264		4	_c©2018.
300			_a1 online resource (198 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aTitle Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Preface -- Chapter 1: The Concept of Brand Identity -- Chapter 2: The Concept of Social Media -- Chapter 3: Managing Brands Through Social Media -- Chapter 4: Social Media Branding Strategy -- Chapter 5: Branded Content on Social Media -- Chapter 6: The Role of Social Media in Special Types of Brand Building -- Chapter 7: The Impact of Social Media on Brand Loyalty -- Related Readings -- Index.
520			_aTo survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aBrand name products.
650		0	_aBranding (Marketing).
650		0	_aInternet marketing.
650		0	_aAdvertising-Brand name products.
650		0	_aSocial media.
655		4	_aElectronic books.
700	1		_aNiknejhad Moghadam, Mahdi. _eauthor
700	1		_aAdibi, Amir Mohammad. _eauthor
776	0	8	_iPrint version: _aEkhlassi, Amir _tBuilding Brand Identity in the Age of Social Media _dHershey : IGI Global,c2018 _z9781522551430
797	2		_aProQuest (Firm)
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 _yAcceso Remoto
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 _yAcceso en el Campus PUCPR
942			_2lcc _c7
999			_c297171 _d297171