000			03228nam a22004453i 4500
003			pucpr
005			20221011160121.0
006			m o d |
008			211129s2018 xx o ||||0 eng d
020			_a9781947843042 _q(electronic bk.)
020			_z9781947843035
035			_a(MiAaPQ)EBC5199802
035			_a(Au-PeEL)EBL5199802
035			_a(CaPaEBR)ebr11485799
035			_a(OCoLC)1017002102
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050		4	_aQA76.9.B45 _bA846 2018
082	0		_a005.7
100	1		_aAsensio, Alfonso. _eauthor
245	1	0	_aWorld Wide Data : _bThe Future of Digital Marketing, e-Commerce, and Big Data. / _cAlfonso Asensio.
264		1	_aNew York : _bBusiness Expert Press, _c2018.
300			_a1 online resource (88 pages)
336			_2rdacontent _atext _btxt
337			_2rdamedia _acomputer _bc
338			_2rdacarrier _aonline resource _bcr
505	0		_aCover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.
520			_aThe world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aBig data.
650		0	_aElectronic commerce.
650		0	_aInternet marketing.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aAsensio, Alfonso _tWorld Wide Data _dNew York : Business Expert Press,c2018 _z9781947843035
797	2		_aProQuest (Firm)
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 _yAcceso Remoto
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 _yAcceso en el Campus PUCPR
942			_2lcc _c30 _hQA76.9.B45 _kElectrónico _mA846 2018
999			_c297169 _d297169