000 07740nam a22004693i 4500
003 pucpr
005 20221013181610.0
006 m o d |
008 211129s2016 xx o ||||0 eng d
020 _a9781351668774
_q(electronic bk.)
020 _z9781138804647
035 _a(MiAaPQ)EBC4807045
035 _a(Au-PeEL)EBL4807045
035 _a(CaPaEBR)ebr11347966
035 _a(CaONFJC)MIL993699
035 _a(OCoLC)974589204
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
050 4 _aNC997
_b.H344 2017
082 0 _a686.224
100 1 _aGolombisky, Kim.
_eauthor
245 1 0 _aWhite Space Is Not Your Enemy :
_bA Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia Design /
_cKim Golombisky and Rebecca Hagen.
250 _a3rd ed.
264 1 _aBaton Rouge :
_bCRC Press LLC,
_c2016.
300 _a1 online resource (313 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Preface -- Chapter 1: What Is Design? Making Visuals &amp -- Type Play Nice In Space -- Form follows function in design -- Design drives visual culture -- Graphic design communicates -- Computers democratized graphic design -- The www changed all the rules -- Graphic design is planned -- Make pictures &amp -- words work together in space -- Know the rules. Break the rules if you have a reason -- Try this -- Chapter 2: Step Away From the Computer For Research &amp -- Brainstorming -- Research -- Brainstorming -- Sketches -- Try this -- Chapter 3: I Need to Design This today The Works-Every-Time Layout -- Why the works-every-time layout works -- Parts of the works-every-time layout -- Final thoughts -- Try this -- The works-every-time layout: A gallery -- Chapter 4: Layout Sins 13 amateur errors -- Sin no. 1: Centering everything -- Sin no. 2: Warped or naked photos -- Sin no. 3: Too many fonts -- Sin no. 4: Bulky borders &amp -- boxes -- Sin no. 5: Cheated or missing margins -- Sin no. 6: Stairstepping -- Sin no. 7: 4 corners &amp -- clutter -- Sin no. 8: Trapped negative space -- Sin no. 9: Busy backgrounds -- Sin no. 10: Tacky type emphasis -- Sin no. 11: Bad bullets -- Sin no. 12: Widows &amp -- orphans -- Sin no. 13: Justified rivers -- Try this -- Chapter 5: Mini Art School The Elements, Principles &amp -- Theories of Design -- Element no. 1: Space -- Element no. 2: Line -- Element no. 3: Shape/form -- Element no. 4: Size/scale -- Element no. 5: Color -- Element no. 6: Texture -- Element no. 7: Value -- Principle no. 1: Focal point/emphasis -- Principle no. 2: Contrast -- Principle no. 3: Balance -- Principle no. 4: Movement -- Principle no. 5: Rhythm/pattern -- Principle no. 6: Unity -- Gestalt theory -- Try this.
505 8 _aChapter 6: Layout Where to Put Visuals &amp -- Type for Impact -- How do I know where to put stuff? -- Where do I put the rest of my stuff? -- Creating hierarchy -- Layouts with multiple topics on the same screen or page -- Multiple-page layouts -- Exit here -- Try this -- Layout ideas you can swipe: Beyond the works-every-time layout -- Chapter 7: Type What You Don't Know Can Hurt You -- Font, typeface, font family, glyph -- Font categories -- Choosing &amp -- using fonts -- Applying additional font styling -- Typesetting lengthy copy -- Taking a page from newspaper design -- Type: Not just for reading anymore -- Icing on the cake -- Try this -- What you need to know about logo design -- Chapter 8: Color Basics Choosing &amp -- Using Color -- The power of color: Impact, organization &amp -- emotion -- Color theory -- How to choose color: Working the color wheel -- How to choose color: Culture -- How to choose color: History -- How to choose color: Nature -- Tips for designing with color -- Color technology: That's not the color I chose. What happened? -- Working with screen color -- Specifying color for print -- Color rules! -- Try this -- Chapter 9: Adding Visual Appeal Working with Photos &amp -- Illustrations -- Image content -- Resolution, file format &amp -- size -- Choosing more than one photo -- Ethics of shooting &amp -- editing -- Diversity as craft excellence -- Where to get photos -- Where not to get photos -- Alternatives to photos -- Try this -- Chapter 10: Infographics Maximum Information in Minimum Space -- A terse history of infographics -- You might need an infographic if... -- Where do infographics come from? -- Multimedia infographics -- Graphics packages -- Designing infographics -- Try this -- Chapter 11: Storyboarding Planning Visual Storytelling -- Getting started -- Framing the shot -- Perspective -- POV -- Camera angle.
505 8 _aMovement -- Continuity -- Transitions -- Lighting -- Type -- Audio -- After the storyboard -- Try This -- Chapter 12: Design for Social Media... But Not Really Working with Multimedia Assets -- Where to begin? -- A design speed bump -- Working with images -- Video clips -- Animation -- Apps &amp -- plug-ins &amp -- widgets, oh my! -- Multimedia storytelling -- Try this -- Chapter 13: Designing for the Web Starring on the Small Screen -- What to expect when working with websites -- How the Web works (the 5-second version) -- Print vs. Web design -- Anatomy of a Web page -- That's all great. But how do I design one? -- Responsive Web design -- A website isn't always the best tool for the job -- Keep on your toes -- Try this -- What's trending -- Chapter 14: Fit to Print An Overview of Papers &amp -- Printing -- Plan ahead for printing: Choosing paper -- Types of printing &amp -- printers -- Get a printing estimate -- Prepare your document for printing -- What to give the printer: A checklist -- Now what? -- Other things your printer can do -- Try this -- Chapter 15: Conclusion Now That You Know Enough to Be Dangerous, Thanks for Stopping By -- Everything is changing -- There's nothing new under the sun -- Sometimes you just need to hire a professional -- Words of encouragement -- Glossary -- Index.
520 _aWhite Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design--Mobile-first, UI/UX design, and web typography--and how they affect a designer's approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic arts
_9105242
_vHandbooks, manuals, etc.
655 4 _aElectronic books.
700 1 _aHagen, Rebecca.
_eauthor
776 0 8 _iPrint version:
_aGolombisky, Kim
_tWhite Space Is Not Your Enemy
_dBaton Rouge : CRC Press LLC,c2016
_z9781138804647
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4807045
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4807045
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hNC997
_kGeneral
_mH344 2017
999 _c297144
_d297144