000 03263nam a22004813i 4500
001 EBC4773890
003 MiAaPQ
005 20220307175433.0
006 m o d |
007 cr cnu||||||||
008 211129s2016 xx o ||||0 eng d
020 _a9781631576768
_q(electronic bk.)
020 _z9781631576751
035 _a(MiAaPQ)EBC4773890
035 _a(Au-PeEL)EBL4773890
035 _a(CaPaEBR)ebr11321027
035 _a(CaONFJC)MIL984056
035 _a(OCoLC)967393845
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5718
_b.M454 2017
082 0 _a658.45
100 1 _aLinjuan Men, Rita.
_eauthor
245 1 0 _aExcellence in Internal Communication Management /
_cRita Linjuan Men , and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton.
264 1 _aNew York :
_bBusiness Expert Press,
_c2016.
264 4 _c©2016.
300 _a1 online resource (244 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aCover -- Contents -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index -- Adpage -- Backcover.
520 _aThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aBusiness communication.
655 4 _aElectronic books.
700 1 _aBowen, Shannon A.
_eauthor
776 0 8 _iPrint version:
_aLinjuan Men, Rita
_tExcellence in Internal Communication Management
_dNew York : Business Expert Press,c2016
_z9781631576751
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4773890
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c297138
_d297138