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005 20220908190547.0
006 m o d |
008 211129s2016 xx o ||||0 eng d
020 _a9781119136200
_q(electronic bk.)
020 _z9781118772058
035 _a(MiAaPQ)EBC4505417
035 _a(Au-PeEL)EBL4505417
035 _a(CaPaEBR)ebr11207287
035 _a(CaONFJC)MIL915535
035 _a(OCoLC)946992970
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aZ246
_b.M444 2016
082 0 _a686.2209
100 1 _aMeggs, Philip B.
_eauthor
245 1 0 _aMeggs' History of Graphic Design /
_cPhilip B. Meggs and Alston W. Purvis.
250 _aSixth edition
264 1 _aNew York :
_bJohn Wiley & Sons, Incorporated,
_c2016.
300 _a1 online resource (695 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aIntro -- Contents -- Preface -- Preface to the First Edition -- Acknowledgments -- Part I The Prologue to Graphic Design: The visual message from prehistory through the medieval era -- 1 The Invention of Writing -- 2 Alphabets -- 3 The Asian Contribution -- 4 Illuminated Manuscripts -- Part II A Graphic Renaissance: The origins of European typography and design for printing -- 5 Printing Comes to Europe -- 6 The German Illustrated Book -- 7 Renaissance Graphic Design -- 8 An Epoch of Typographic Genius -- Part III The Bridge to the Twentieth Century: The Industrial Revolution: The impact of industrial technology upon visual communications -- 9 Graphic Design and the Industrial Revolution -- 10 The Arts and Crafts Movement and Its Heritage -- 11 Art Nouveau -- 12 The Genesis of Twentieth-Century Design -- Part IV The Modernist Era: Graphic design in the first half of the twentieth century -- 13 The Influence of Modern Art -- 14 Pictorial Modernism -- 15 A New Language of Form -- 16 The Bauhaus and the New Typography -- 17 The Modern Movement in America -- Part V The Age of Information: Graphic design in the global village -- 18 The International Typographic Style -- 19 The New York School -- 20 Corporate Identity and Visual Systems -- 21 The Conceptual Image -- 22 Postmodern Design -- 23 National Visions within a Global Dialogue -- 24 The Digital Revolution- and Beyond -- Epilogue -- Bibliography -- Image Credits -- Index.
520 _aThe bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGraphic design Typography
_9105245
_xHistory
655 4 _aElectronic books.
700 1 _aPurvis, Alston W.
_eauthor
776 0 8 _iPrint version:
_aMeggs, Philip B.
_tMeggs' History of Graphic Design
_dNew York : John Wiley & Sons, Incorporated,c2016
_z9781118772058
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4505417
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4505417
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hZ246
_kElectrónico
_mM444 2016
999 _c297106
_d297106