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008 211129s2013 xx o ||||0 eng d
020 _a9781443847070
_q(electronic bk.)
020 _z9781443842594
035 _a(MiAaPQ)EBC1132986
035 _a(Au-PeEL)EBL1132986
035 _a(CaPaEBR)ebr10677222
035 _a(CaONFJC)MIL495789
035 _a(OCoLC)830168650
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aG154.9
_b.A48 2011
082 0 _a910.688
245 0 0 _aTourism Marketing :
_bOn Both Sides of the Counter /
_cedited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Lebe, and Alain Fyall.
250 _aFirst edition
264 1 _aNewcastle-upon-Tyne :
_bCambridge Scholars Publisher,
_c2013.
264 4 _c©2013.
300 _a1 online resource (293 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aIntroduction -- Part 1: Destination Image and Branding -- 1. Images of Israel within a Cross-cultural Perspective -- 2. Content Analysis of Slogans for Tourist Destinations -- Part 2: Tourist Satisfaction and Experience -- 3. Low-season Tourist Satisfaction at Traditional Mediterranean Resorts -- 4. Determinants of the Co-created Destination Experience -- Part 3: Social and Environmental Consumption in Tourism -- 5. Tourists’ Perceptions of Tourism Development in Nature Areas -- 6. Responsibility in Festivals and Events: A Competitive Advantage Henri Kuokkanen -- 7. Hey Look, I’m a Green Consumer: Online Social Visibility and the Willingness to Pay for Carbon Offsetting Schemes -- Part 4: Information and Communication Technologies in Tourism -- 8. Improving the Tourism Experience by Empowering Visitors -- 9. Modeling Information Asymmetries in Tourism -- 10. Maintaining the Reputation of Review Sites in Travel and Tourism -- Part 5: Innovation and Competitiveness -- 11. Innovation Orientation and Performance in Spanish Hotels -- 12. Innovation: A Primary Competitive Tool to Success at Tourism Destinations -- 13. New Product Development in Alpine Destinations -- 14. Creativity and Innovation in Tourism: The Role of Events -- 15. How Hotels can Learn from Failures: An Integrated Service Recovery System -- Subject Index.
520 _aTourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aTourism
_9180837
_xMarketing
_vCongresses.
650 0 _aService industries
_9168847
_xMarketing
_vCongresses.
655 4 _aElectronic books.
700 _aKozak, Metin.
_9299891
_eeditor
700 1 _aAndreu, Luisa.
_eeditor
700 1 _aGnoth, Juergen.
_eeditor
700 1 _aLebe, Sonja.
_eeditor
700 1 _aFyall, Alain.
_eeditor
776 0 8 _iPrint version:
_aKozak, Metin
_tTourism Marketing
_dNewcastle-upon-Tyne : Cambridge Scholars Publisher,c2013
_z9781443842594
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=1132986
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=1132986
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c296908
_d296908