000			05624nam a22005293i 4500
001			EBC927680
003			MiAaPQ
005			20220907172029.0
006			m o d |
007			cr cnu||||||||
008			211129s2012 xx o ||||0 eng d
020			_a9781908999269 _q(electronic bk.)
020			_z9781906884529
035			_a(MiAaPQ)EBC927680
035			_a(Au-PeEL)EBL927680
035			_a(CaPaEBR)ebr10571272
035			_a(CaONFJC)MIL367958
035			_a(OCoLC)815649834
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aTX911.3.M3 _bT74 2012
082	0		_a338.4791
100	1		_aTresidder, Richard. _eauthor
245	1	0	_aMarketing in Food, Hospitality, Tourism and Events : _bA Critical Approach / _cRichard Tresidder and Craig Hirst.
264		1	_aOxford : _bGoodfellow Publishers, Limited, _c2012.
264		4	_c©2012.
300			_a1 online resource (236 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntro -- 1 Introduction -- Why this book is needed -- How to use this book -- Structure and outline of chapters -- Conclusion -- 2 Putting the Experiences in Experiences Marketing -- Experiences marketing and the sacred -- Time and space -- Liminality -- Imagination -- Myth and myth making in experiences marketing -- Embedding the practice and myth of hospitality and food -- The Myth of hospitality and food as sacred -- Tourism and events -- The myth of authenticity -- Conclusion -- 3 Perspectives of Marketing -- Marketing the exchange of value -- From restricted to complex exchange -- Hybrid exchange relationships - the problem of self sufficiency -- The problem/s for marketing within the exchange perspective -- Constructing the marketing offer - producing and exchanging value -- Kotler's framework and its relationship to the marketing mix/es -- Summary: the production and supply of value -- Marketing as interaction and service -- From goods logic to a logic of service -- Marketing as a cultural process and practice -- Conclusion -- 4 Consumer Resources and THEF Experiences -- An outline of the Theory of Resources -- Financial resources -- The resource of time -- Space as resource -- Supporting material resources -- Social resources -- Word of mouth -- Social media -- Social resources integral to episodes and experiences of consumption -- Knowledge and skill as consumer resource -- Conclusion -- 5 Consumption and the Consumer -- The process of consumption -- Locating the consumer -- Market segmentation: making consumers known -- Age as segment -- Personality as segment -- Hedonism and THEF marketing -- Conclusion -- 6 Habitus, Distinction, Identity and Cultural Capital -- The restructuring of society and the consumer -- Taste and consumption -- Cultural capital -- Cultural capital and taste -- Habitus as market segment.
505	8		_aThe role of cultural capital in organising taste and consumption practices -- Consumption as identity -- Conclusion -- 7 Interpreting Marketing -- The epistemology and ontology of marketing -- The interactive consumer -- Interpretation and marketing -- The axiology of marketing: values -- Types of value -- Conclusion -- 8 The Semiotics of Experience -- Semiotics and the significance of signs -- The nature of signs -- The order of signs -- Semiotics and the polysemic nature of objects and experiences -- Semiosis and meaning transfer -- The semiotics of tourism and events -- The semioticlanguage of tourism -- The Semiotics of food and hospitality -- Austerity food marketing -- Semiotics and power -- Conclusion -- 9 Ethics, Sustainable Marketing and the Green Consumer -- The greening of experiences marketing -- Defining sustainability -- Social sustainability -- Cultural sustainability -- Economic sustainability -- The green consumer -- Sustainable approaches to tourism -- Green marketing and the process of greenwashing -- Conclusion -- 10 Conclusion: a manifesto for critical marketing in THEF -- A journey into critical marketing -- A Manifesto for THEF Marketing: The five precepts of critical marketing -- Conclusion -- BIBLIOGRAPHY -- Index.
520			_aA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aFood service -- Marketing.
650		0	_aHotels _9112528 _xMarketing
650		0	_aMotels _9139372 _xMarketing
650		0	_aTourism _9180837 _xMarketing
655		4	_aElectronic books.
700	1		_aHirst, Craig. _eauthor
776	0	8	_iPrint version: _aTresidder, Richard _tMarketing in Food, Hospitality, Tourism and Events _dOxford : Goodfellow Publishers, Limited,c2012 _z9781906884529
797	2		_aProQuest (Firm)
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 _yAcceso Remoto
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 _yAcceso en el Campus PUCPR
942			_2lcc _c7
999			_c296879 _d296879