000 06564nam a22003737a 4500
003 pucpr
005 20210908170913.0
008 190813s2021 nyuao b 001 0 eng
020 _a9780190877910
_q(spiral bound)
020 _a019087791X
_q(spiral bound)
020 _z9780190877934
_q(epub)
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 0 0 _aNC1000
_bS26 2020
082 0 0 _223
_a741.6
100 1 _aSanefski, Darren,
245 1 0 _aEffective graphic design /
_cDarren A. Sanefski, Stefanie S. Goodwiller, Robert G. Magee.
_htxt
264 1 _aNew York ;
_aOxford :
_bOxford University Press,
_c2021.
300 _axi, 221 pages :
_bill. ; col. ; photo. ;
_c28 cm
_fbook
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 _aDesign projects: Résumé -- Résumé Design Thoughts (Stefanie's) -- Résumé Design Thoughts (Darren's) -- Wordmark -- Wordmark Design Thoughts (Stefanie's) -- Wordmark Design Thoughts (Darren's) -- Logo -- Logo Design Thoughts (Stefanie's) -- Logo Design Thoughts (Darren's) -- Business card -- Business card Design Thoughts (Darren's) -- Business card Design Thoughts (Stefanie's) -- Letterhead -- Letterhead Design Thoughts (Darren's) -- Letterhead Design Thoughts (Stefanie's) -- Editorial: Magazine cover -- Magazine cover Design Thoughts (Stefanie's) -- Magazine cover Design Thoughts (Darren's) -- Magazine spreads -- Magazine spreads Design Thoughts (Stefanie's) -- Magazine spreads Design Thoughts (Darren's) -- Newspaper -- Newspaper Design Thoughts (Stefanie's) -- Newspaper Design Thoughts (Darren's) -- Newsletter -- Newsletter Design Thoughts (Darren's) -- Newsletter Design Thoughts (Stefanie's) -- Program -- Program Design Thoughts (Stefanie's) -- Program Design Thoughts (Darren's) -- Marketing/advertising: Poster -- Poster Design Thoughts (Stefanie's) -- Poster Design Thoughts (Darren's) -- Brochure -- Brochure Design Thoughts (Darren's) -- Brochure Design Thoughts (Stefanie's) -- Ad -- Ad Design Thoughts (Darren's) -- Ad Design Thoughts (Stefanie's) -- Package -- Package Design Thoughts (Stefanie's) -- Package Design Thoughts (Darren's) -- Digital -- Interactive -- Interactive Design Thoughts (Stefanie's and Darren's) -- The big picture: Start with quality content -- Glossary and explanation -- Theories -- Gestalt Theory of Visual Perception -- Hierarchy -- Weight -- Balance -- Contrast -- Elements -- Grid/Structure -- Imagery -- Typography -- Color -- Line, Shape, Form -- Texture -- Scale -- Negative Space (or White Space) -- Chunk -- Function -- Design crimes -- Proportion -- Directing Eye off Page -- Tombstone -- Brand Identity Violation -- Widow -- Orphan -- Misspelling -- Crossword Effect -- Effects -- Visual Tension -- References -- Topic List (Alphabetical) --
505 _aTopic List (Alphabetical): Alignment (Grid) -- Alignment (Typography) -- Analogous colors -- Anatomy -- Ascender -- Association -- Asymmetrical balance -- Balance -- Baseline -- Blackletter -- Body copy -- Bowl -- Brand identity violation (Design Crime) -- Brightness -- Centered -- Chunk -- Closure -- CMYK color -- Color -- Color associations -- Color combinations -- Color models -- Color temperature -- Color value (see Brightness) -- Color wheel -- Column -- Complementary colors -- Continuation -- Contrast (see Reverse similarity) -- Counter -- Cropping -- Crossbar -- Crossword effect (Design Crime) -- Deck -- Descender -- Design Crimes -- Directing eye off page (Design Crime) -- Display type -- Ear -- Editorial photography -- Effects (Design Crime) -- Figure/ground -- Flush left -- Flush right -- Font -- Form -- Function -- Gestalt -- Grid -- Gutter -- Headline -- HEX (hexadecimal) color -- Hierarchy -- Hue -- Illustration -- Imagery -- Intensity -- Isomorphic correspondence -- Italic -- Justified -- Kerning -- Leading -- Legibility -- Legibility versus readability -- Letter spacing -- Line -- Loop -- Lowercase -- Margin -- Modern -- Monochrome -- Negative space -- Novelty -- Oblique -- Offset/Inset text -- Old Style -- Orphan (Design Crime) -- Pantone Matching System (PMS) -- Photo illustration -- Photography -- Picas -- Points -- Primary colors -- Proportion (Design Crime) -- Proximity -- Ragged -- Readability -- Resolution -- Reverse similarity -- RGB color -- Sans serif -- Saturation (see Intensity) -- Scale -- Script -- Secondary colors -- Serif -- Shade -- Shape -- Similarity -- Slab serif -- Spelling (Design Crime) -- Spot color -- Stem -- Structure (see Grid) -- Symmetrical balance -- Tertiary colors -- Texture -- Tint -- Tombstone (Design Crime) -- Tone -- Tracking -- Transitional -- Triadic colors -- Typeface -- Typeface and font -- Typeface categories -- Typography -- Typography function -- Units of measurement -- Uppercase -- Visual tension -- Weight -- White space (see Negative space) -- Widow (Design Crime) -- x-height --
520 _aWorking from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.
650 0 _aGraphic arts
_xTechnique.
650 0 _aCommercial art
_xTechnique.
650 0 _aGraphic design.
_9230537
700 1 _aGoodwiller, Stefanie,
700 1 _aMagee, Robert
_c(Robert Gerald),
776 0 8 _iOnline version:
_aSanefski, Darren,
_tEffective graphic design
_bFirst edition.
_dNew York : Oxford University Press, 2020.
_z9780190877934
_w(DLC) 2019035596
942 _2lcc
_c6
_hNC1000
_kGeneral
_mS26 2021
999 _c296590
_d296590