000			02219nam a22003617a 4500
003			pucpr
005			20221031170123.0
008			190627s2020 nyuao 000 0 eng
020			_a9781616898649 _q(paperback)
020			_z9781616899349 _q(epub)
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aNC999.4.S32 _bA35 2020
082	0	0	_223 _a740.92
100	1		_aScher, Paula, _eauthor
245	1	0	_aPaula Scher : _b25 years at the Public, a love story / _cPaula Scher.
250			_aFirst edition.
264		1	_aNew York : _bPrinceton Architectural Press, _c2020.
300			_a255 pages : _billustrations ; photo. ; colors ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505			_aIntro -- GEORGE C. WOLFE DIRECTOR OF THE PUBLIC, 1993-2004 -- OSKAR EUSTIS DIRECTOR OF THE PUBLIC, 2005-PRESENT -- STEVEN HELLER: PAULA SCHER'S PUBLIC FACE -- Ellen Lupton: The Bright Stuff -- Paula Scher: 25 Years at the Public -- Acknowledgments -- Contributors.
520			_aA larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design."
600	1	0	_aScher, Paula _xThemes, motives.
610	2	0	_aJoseph Papp Public Theatre (Organization : New York, N.Y.)
650		0	_aArtists and patrons _zNew York (State) _zNew York.
650		0	_aThemes, motives. _9283349
650		0	_aDesign _xGraphic Arts _xBranding & Logo Design _986034
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 _yAcceso Remoto
856			_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6518965 _yAcceso en el Campus PUCPR
942			_2lcc _c6 _eFirst edition _hNC999.4.S32 _kGeneral _mA35 2020
999			_c296562 _d296562