000			03547nam a22003617a 4500
003			pucpr
005			20210715144239.0
008			210715b2020 a|||| |||| 001 0 eng d
020			_a9781786275813
020			_a1786275813
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050			_aNC1002.L63 _bM86 2020
082			_223 _a741.6
100			_9298523 _aEvamy, Michael
245			_aLogo. / _cMichael Evamy. _htxt
246			_aLogo : _bReference guide to symbols and logotypes. / _htxt
264			_aLondon : _bLaurence King Publishing , _c2020.
300			_a432 pages : _billustrations (some color) ; _c25 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
501			_aInclude index.
505			_a1 Logotypes and letters, Wordmarks and initals -- 1.1 Just type -- 1.2 Handwritten -- 1.3 Joined up -- 1.4 Connected and contained characters -- 1.5 Combined characters -- 1.6 What's in a word -- 1.7 Telling characters -- 1.8 Disjointed -- 1.9 Repetition -- 1.10 Incomplete characters -- 1.11 Negative space -- 1.12 Cropped -- 1.13 Absences -- 1.14 Reversals and rotations -- 1.15 Symmetry and ambigrams -- 1.16 Stacked -- 1.17 Ups and downs -- 1.18 Spaced -- 1.19 Circular type -- 1.20 Modular -- 1.21 Stencil -- 1.22 Minimal -- 1.23 Brutalist -- 1.24 3D -- 1.25 Granular -- 1.26 Paths through type -- 1.27 Extended -- 1.28 Decorated -- 1.29 Retro -- Logotypes and letters, Typographic elements -- 1.30 Single letters A-Z -- 1.31 Numerical -- 1.32 And -- 1.33 Punctuation and typographic marks -- 2 Symbols, Abstract -- 2.1 Squares -- 2.2 Rectangles -- 2.3 Triangles and polygons -- 2.4 Circles and dots -- 2.5 Ovals and ovoids -- 2.6 Radiating -- 2.7 Concentric -- 2.8 Rotary -- 2.9 Dotted patterns -- 2.10 Horizontal bars -- 2.11 Vertical bars -- 2.12 Converging -- 2.13 Arcs and swooshes -- 2.14 Amorphous -- Symbols, Representational -- 2.15 Crosses -- 2.16 Arrows -- 2.17 Thought and speech -- 2.18 Waves -- 2.19 Fibres -- 2.20 Light and sound -- 2.21 Globes -- 2.22 Suns and stars -- 2.23 Leaves -- 2.24 Flowers -- 2.25 Trees -- 2.26 Landscape -- 2.27 Natural produce -- 2.28 Aquatic -- 2.29 Winged insects -- 2.30 Birds -- 2.31 Wildlife -- 2.32 Horses -- 2.33 Cats and dogs -- 2.34 Mythology -- 2.35 Bodies -- 2.36 Hands and feet -- 2.37 Heads -- 2.38 Eyes and faces -- 2.39 Smiles -- 2.40 Hearts -- 2.41 Crowns -- 2.42 Paper and books -- 2.43 Everyday objects -- 2.44 Buildings and monuments -- 2.45 Transport -- 2.46 Cornucopia -- 2.47 Shields and crests -- 3 Families and sequences -- 3.0 Families and sequences --
520			_a"The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers."
650		0	_9247237 _aLogos (Symbols) _xDesign
650		0	_9180992 _aTrademarks _xPictorial works
650		0	_9180992 _aTrademarks _xDesign
650		0	_9247237 _aLogos (Symbols) _xPictorial works
650		0	_9204258 _aBranding (Marketing)
650		0	_978598 _aCommercial arts.
942			_2lcc _c6 _hNC1002.L63 _kGeneral _mE86 2020
999			_c296559 _d296559