000			03918nam a22004217a 4500
003			pucpr
005			20221109143411.0
008			200420s2020 enkao ob 001 0 eng
020			_a9781474299411 _q(pb)
020			_a9781474299398 _q(hb)
020			_z9781474299381 _q(epub)
020			_z9781474299374 _q(epdf)
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aNC998 _b.R35 2020
082	0	0	_223 _a741.609
100	1		_aRaizman, David Seth, _eauthor
245	1	0	_aReading graphic design history : _bimage, text and context / _cDavid Raizman.
264		1	_aLondon ; _aNew York : _bBloomsbury Visual Arts, _c2020.
300			_axxxiv, 251 pages, 16 unnumbered pages of plates : _billustrations (some color) ;
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
440			_9298522 _aCultural histories of design
504			_aIncludes bibliographical references and index.
505	0		_aJosef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century.
505	0		_a1 Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design -- 2 Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design -- 3 Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris -- 4 Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America -- 5 Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969 6 Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- 7 The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century -- Bibliography -- Index
520			_a"Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"--
650		0	_aGraphic arts _xSocial aspects.
650		0	_aGraphic arts _xPolitical aspects.
650		0	_aGraphic arts _xHistory.
650		0	_aGraphic arts _xSocial aspects _9105242
650		0	_aCommercial arts. _978598
650		0	_aGraphic design Typography _9105245
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 _yAcceso Remoto
856			_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 _yAcceso en el Campus PUCPR
942			_2lcc _c6 _hNC998 _kGeneral _mR35 2020
999			_c296558 _d296558