000			07644cam a2200325 a 4500
003			pucpr
005			20210706151345.0
008			031125s2021 nyuao b 001 0 eng
020			_a9780262542395
040			_apucpr _cpucpr _dpucpr _beng _erda
049			_aCARIBET
050	0	0	_aNC1001.6 _bG73 2020
082	0	0	_a741.6/068/8 _220
092	0		_a741.6 _bG766g2
110	2		_aGraphic Artists Guild (U.S.)
245	1	0	_aHandbook pricing and ethical guidelines. / _htxt
250			_a16th ed.
264			_aNew York, NY : _bGraphic Artists Guild ; _c2021
300			_axvi, 480 p. ; _bill. ; photo. ; _c28 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes index.
505			_aRunning a Successful Graphic Arts Business -- Chapter 1: Essential Business Practices -- 3 The Nature of the Business -- 5 Pricing Your Services -- 14 Negotiating & Evaluating the Terms of an Offer -- 21 Bidding on a Project -- 26 Scheduling Jobs -- 27 Keeping Track -- 30 Getting Paid -- 35 Only the Beginning -- Chapter 2: Professional Relationships -- 38 Illustrator Professional Relationships -- 44 Graphic Designer Professional Relationships -- 45 Web Designer & Developer Professional Relationships -- 47 Sources of Illustration & Design Talent -- 48 Ethical Standards -- Chapter 3: Professional Issues -- 53 Employment Issues -- 59 Self-Employment Issues -- 73 Entrepreneurial Issues -- 76 Health & Safety Issues -- 80 Final Note -- Chapter 4: Maximizing Income -- 84 Self-Promotion & Marketing -- 90 Creating Multiple Revenue Streams -- 90 Sell Reuse Rights -- 96 License Your Art -- 99 Market Your Art -- 101 Create & Sell at Live Events -- 103 Self-Publish -- 103 Share Your Knowledge -- 105 Follow Your Passion -- 106 Learn More -- 106 Grow Professionally -- Salaries, Pricing Guidelines, & Trade Practices -- Chapter 5: Graphic Design -- 112 Graphic Design Salaries -- 112 Freelance Graphic Design -- 115 Corporate Graphic Design -- 119 Advertising & Promotion Design -- 122 Collateral Design -- 122 Package Design -- 129 Publication Design -- 130 Book Jacket or Cover Design -- 135 Interior Book Design -- 140 Book Packaging & Consulting -- 141 Typography, Lettering, & Calligraphy -- 143 Type Design -- 146 Digital Imaging & Photo Retouching & Restoration -- 148 Experiential/Environmental Graphic Design -- 150 Exhibit & Display Design -- 152 Broadcast Design -- 153 Greeting Card & Novelty Design -- 157 Infographic Design -- 159 Icon Design -- 161 Production Art -- Chapter 6: Web/Interactive Design -- 166 The Digital Marketplace -- 166 Salaries -- 167 Designing for Interactive Media -- 173 Website Design/Development -- 182 The Web of Things -- 182 Mobile Design/Development -- 187 Tablet Apps -- 187 Other Digital Media -- 188 Freelancing -- Chapter 7: Illustration -- 196 Trends in Illustration -- 196 Illustration Salaries -- 196 Freelance Illustration -- 198 General Trade Practices for Illustration -- 199 Advertising Illustration -- 199 Preproduction Illustration -- 202 Corporate, Organizational, & Institutional Illustration -- 206 Book Illustration -- 214 Editorial Illustration -- 216 Reportage Illustration -- 218 Photo Illustration -- 218 Package Illustration -- 220 Fashion & Lifestyle Illustration -- 221 Greeting Card & Retail Product Illustration -- 223 Medical Illustration -- 224 Natural Science Illustration -- 225 Technical Illustration -- 227 Architectural Illustration/Visualization -- 229 Dimensional (3-D) Illustration -- 231 Fantastic Art -- Chapter 8: Cartooning & Comics -- 236 Magazine Cartooning -- 237 Editorial Cartooning -- 238 Comics Journalism -- 239 Syndication -- 240 Online Cartoon Sales -- 240 Self-Syndicated Webcomics -- 241 Comic Books -- 244 Book-Length Formats -- 247 Reuse -- 247 Licensing & Merchandising -- Chapter 9: Animation & Motion -- 252 Animation -- 256 Video Game Art -- 258 Motion Graphic Design -- 258 Motion Illustration -- 259 Job Markets & Salaries -- 264 Freelance Animation & Motion -- Chapter lo: Surface Pattern Design -- 271 Definitions of Surface Pattern -- Surface, & Textile Design -- 271 The Role of Surface Pattern Designers -- 272 Trends & Color Forecasting -- 272 The Design Process -- 273 Computer-Aided Design -- 274 Product Categories -- 276 Licensing & Royalties -- 277 Working with Representatives -- 277 Trade Practices -- 279 Surface Pattern Design Salaries -- 281 Pricing Freelance Design -- Protecting Your Business & Intellectual Property -- Chapter 11: Legal Rights & Issues -- 304 The Graphic Artists Guild -- 304 United States Copyright Law -- 311 Copyright Limitations - WDrk Made for Hire -- 317 State Laws Extending Copyright Protection -- 317 Copyright Registration -- 323 Protecting Copyrights -- 328 Legal Rights Beyond U.S. Copyright Law -- 332 Trademarks -- 333 Trade Dress -- 335 International & Canadian Copyright -- Chapter 12: Standard Contracts & Business Tools -- 341 The Importance of Contracts -- 342 Seven Basic Types of Contracts -- 345 What Contract Should Include -- 348 Using Contracts -- 350 Negotiation -- 351 Seeking Legal Advice -- 352 When Things Go Wrong -- 353 Be Confident -- Successfully Applying Practices -- 358 Bil Donovan, Fashioning a Career with Passion & Perseverance -- 362 Ellen Byrne, It's Never Too Late to Follow Your Dreams -- 366 Dan Mall, Proving a Business Model Can Be Both Friendly & Profitable -- 370 Alan and Beau Daniels, Art & Business: A Beautiful Partnership -- 376 Steven Noble, Carving out a Successful Career Line by Line -- 380 Lauren Hom, The Queen of Passion Projects -- 386 Sean Kane, Hitting a Home Run with a Niche Project -- 390 James er Jon Sholly, A Brotherly Contribution to Design History -- 394 Frederick H. Carlson, A Successful Illustration Career: Adjusting to the Cycles -- Resources & References -- 401 Recommended Books -- 405 Relevant Publications -- 407 Industry Directories -- 407 Promotion & Marketing Resources -- 409 Employment & Freelance Opportunities -- 410 Organizations -- 414 Conferences, Trade Shows, & Merchandise Markets -- 415 Useful Software & Tools -- 415 Online Classes & Courses -- 417 Informative Websites & Blogs --
505			_aAppendix: Contracts & Forms -- 424 Cease and Desist Letter -- 425 Artist-Agent Agreement -- 427 Artwork Inventory Form -- 428 All-Purpose Purchase Order -- 430 Nondisclosure Agreement for Submitting Ideas -- 431 Work Change Order Form -- 432 Licensing Agreement (Short Form) -- 433 Licensing Agreement (Long Form) -- 436 Graphic Designer's Estimate & Confirmation Form -- 438 Noncompetition Clause -- 439 Graphic Designer's Invoice -- 441 Service Retainer Agreement -- 443 Digital Media Invoice -- 446 Website Design & Maintenance Order Form -- 449 Magazine Purchase Order for Commissioned Illustration -- 450 Illustrator's Estimate & Confirmation Form -- 452 All-Purpose Illustrator's Letter of Agreement -- 454 Illustrator's Release Form for Models -- 455 Illustrator's Invoice -- 457 Surface Pattern Designer-Agent Agreement -- 460 Surface Pattern Designer's Estimate & Confirmation Form -- 462 Surface Pattern Designer's Holding Form -- 463 Surface Pattern Designer's Invoice --
650		0	_aGraphic arts _zUnited States _xMarketing.
650		0	_aArtists _xProfessional ethics _zUnited States.
650	0	0	_aArtists _xLegal status, laws, etc. _zUnited States.
942			_2lcc _c6 _e16th edition _hNC1001.6 _kGeneral _mG73 2021
999			_c296497 _d296497