000			03168cam a22003858i 4500
001			21334150
003			OSt
005			20201113194338.0
008			191212s2020 nju b 001 0 eng
010			_a 2019056733
020			_a9781119345732 _q(paperback)
020			_z9781119498209 _q(adobe pdf)
020			_z9781119498148 _q(epub)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aGT3405 _b.G65 2020
082	0	0	_a394.2068 _223
100	1		_aGoldblatt, Joe Jeff, _d1952- _eauthor
245	1	0	_aSpecial events : _bthe brave new world for bolder and better live events / _cJoe Goldblatt, Shawn Seungwon Lee.
250			_aEighth edition.
264		1	_aHoboken, NJ : _bWiley, _c2020.
300			_axxx, 366 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aPart 1. Producing Seamless, Secure, and Sustainable (S3) Events -- Part 2 The New Sustainable Event Algorithms -- Part 3. Event Branding and Bold Delivery -- Part 4. Trends and Triumphs -- Part 5. Best Practices an Real World Event Experiences -- Appendices 1 to 19 and accompanying Image Gallery are available online -- Glossary G-1 -- Index I-1.
505			_a1. Welcome to Greener Event Leadership and Economic Success -- 2. Changing Paradigms for Greener Leadership and Social Change -- 3. Composing the Sustainable Event Plan -- 4. Event Leadership and Human Resources Management -- 5. Financial Sustainability -- 6. Event Vendors as Strategic Partners -- 7. The Brand, the Buzz, and Better Success through Event Marketing -- 8. Ensuring a Safer and More Secure Event Environment -- 9. The Virtual View of Live Events -- 10. Reinventing a Joyful and Sustainable Career -- 11. Global, National, and Local Best Practices in Event Leadership -- 12. Twenty Real-World Event Management Experiences and Mini Case Studies.
520			_a"Understand and appreciate the importance of economic, social, cultural, political, technological and environmental sustainability for planned events. Recognize and understand the economic, social, political, cultural, technological and environmental changes that are affecting the global events industry. Identify and benefit from the demographic changes affecting the global event industry. Utilize the psychographic changes affecting event length, purpose, and outcomes to improve performance Recognize and analyze the multitudinous challenges facing the events industry including financial, security, labor, ecological, and other critical areas. Identify new and emerging career opportunities in this growing field. Understand why education has become the most important factor in the growth of planned events. Identify industry certification programs. Advance your career throughout the twenty-first century. Develop new ways to sustain your career"--
650		0	_aSpecial events _xManagement.
650		0	_aSpecial events _xMarketing.
650		0	_aSpecial events _xEnvironmental aspects.
700	1		_aLee, Shawn Seungwon, _eauthor
942			_2lcc _c6
999			_c295303 _d295303