000 00945nam a2200277Ia 4500
001 38398
003 BIBL
005 20160527195911.0
008 860416s1987 nyua b 00110 eng
010 _a 86008503
020 _a002421910X
020 _a0029468108 (international ed.)
049 _aEVLG
_b658.83
_bT918m4
_cc1
050 0 _aHF5415.2
_b.T83 1987
082 0 _a658.8/3
_219
092 _a658.83
_bT918m4
100 1 0 _aTull, Donald S.,
_9181919
_2Local
245 1 0 _aMarketing research
_bmeasurement and method : a text with cases
_cDonald S. Tull and Del I. Hawkins.
250 _a4th ed.
260 0 _aNew York
_bMacmillan Pub. Co.
_aLondon
_bCollier Macmillan
_cc1987.
300 _axvi, 845 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research
_9131175
_2Local
650 0 _aMarketing research
_xCase studies.
_9131175
_2Local
700 1 0 _aHawkins, Del I.
_9108947
_2Local
999 _c29308
_d29308