000 00756nam a2200241Ia 4500
001 38392
003 BIBL
005 20160527195910.0
008 790228s1979 maua b 00110 eng
010 _a 79011363
020 _a087626562X
049 _aEVLG
_b658.83
_bM146m
_cc1
050 0 _aHF5415.2
_b.M22 1979
082 _a658.8/3
092 _a658.83
_bM146m
100 1 0 _aMcGown, K. L.
_9252022
_2Local
245 1 0 _aMarketing research
_btext and cases
_cK. L. McGown.
260 0 _aCambridge, Mass.
_bWinthrop Publishers
_cc1979.
300 _axiv, 432 p.
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_9131175
_2Local
650 0 _aMarketing research
_xCase studies.
_9131175
_2Local
999 _c29302
_d29302