| 000 | 01171nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 38379 | ||
| 003 | BIBL | ||
| 005 | 20200313020150.0 | ||
| 008 | 690708s1969 nyua b 00110 eng | ||
| 010 | _a 74085156 //r852 | ||
| 049 |
_aEVLG _b658.83 _bB992 _cc1 |
||
| 050 | 0 |
_aHF5415.13 _b.B89 |
|
| 082 | _a658.83 | ||
| 092 |
_a658.83 _bB992 |
||
| 100 | 1 | 0 |
_aBuzzell, Robert D. _q(Robert Dow) _967453 _2Local |
| 245 | 1 | 0 |
_aMarketing research and information systems _btext and cases _c[by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown. |
| 260 | 0 |
_aNew York _bMcGraw-Hill _c[1969] |
|
| 300 |
_axii, 788 p. _billus. _c23 cm. |
||
| 500 | _aCase material from the Harvard Graduate School of Business Administration. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 650 | 0 |
_aManagement information systems _2Local _9130133 |
|
| 650 | 0 |
_aMarketing research _9131175 _2Local |
|
| 700 | 1 | 0 |
_aCox, Donald F. _ejoint author. _9214055 _2Local |
| 700 | 1 | 0 |
_aBrown, Rex V. _ejoint author. _9205150 _2Local |
| 710 | 2 | 0 |
_aHarvard University. _bGraduate School of Business Administration. _9108701 _2Local |
| 999 |
_c29289 _d29289 |
||