000			02104nam a22003735i 4500
999			_c290498 _d290498
003			OSt
005			20200128144032.0
008			190603s2017 maua r 001 0 eng d
010			_a 2015960926
020			_a9781305867819 _q(paperback) : _cLibromar $135.00
040			_aUT _beng _cUT _erda
041	0		_aeng
049			_aUTCI _c1
050	0	0	_aHF5548.32 _b.S364 2017
100	0	0	_aSchneider, Gary P _eauthor
245	1	0	_aElectronic commerce / _cGary P. Schneider.
250			_aTwelfth edition
264		0	_aBoston, Massachusetts : _bCengage Learning, _c[2017].
264		0	_c©2017
300			_axxii, 598 pages : _bcolor illustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aPart. 1. Introduction -- part. 2. Business Strategies for Electrocin Commerce -- part. 3. Technologies for Electronic Commerce -- part. 4. Integration.
520			_aExamine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
650		0	_aElectronic commerce.
650		0	_aElectronic data interchange
650		0	_aBusiness enterprises _xComputer networks
650		0	_aInternet marketing
650	0	0	_aElectronic commerce _xManagement.
941			_a1574479
942			_2lcc _c6