| 000 | 02470nam a22003857a 4500 | ||
|---|---|---|---|
| 999 |
_c289752 _d289752 |
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| 003 | pucpr | ||
| 005 | 20191210110556.0 | ||
| 008 | 071129s2009 caua b 001 0 eng d | ||
| 020 |
_a9781412947756 _qhbk. |
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| 020 |
_a9781412947763 _qpbk. |
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| 020 |
_a1412947758 _qhbk. |
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| 020 |
_a1412947766 _qpbk. |
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| 040 |
_apucpr _beng _cpucpr _dpucpr _erda |
||
| 049 | _aCARIBET | ||
| 050 | 0 | 0 |
_aHB615 _bM44 2009 |
| 082 | 0 | 4 |
_222 _a338.04 |
| 100 | 1 | _aMellor, Robert B. | |
| 245 | 1 | 0 |
_aEntrepreneurship for everyone _ba student textbook _cRobert Mellor, with Gary Coulton, Anne chick, Antonia Bifulco, Noha Mellor and Alan Fisher _htxt |
| 250 | _aFirst Published 2009 | ||
| 264 |
_aThousand Oaks, California _bSAGE Publications, Inc. _c2009 |
||
| 300 |
_axiv, 242 p. : _bill. ; _c24 cm. _fbook |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediaded _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a Developing People and Competencies; The Economics of Entrepreneurship and Innovation; Promoting CreativityGaining Strategic Advantage; The Marketing Plan; The Business PlanIntellectual Capital; Knowledge Management; Presentation TechniqueTechnical Innovation; The Biotechnology Revolution; Green Entrepreneurship: A Sustainable Development Challenge; Enterprise in Health and Social Care; Journalism and Media Entrepreneurs; General Characteristics of the Creative ArtsGrowing the Venture | ||
| 520 | _aIn this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics. | ||
| 650 | 0 | _aEntrepreneurship. | |
| 700 | 1 | _aCoulton, Gary. | |
| 700 |
_aChick, Anne _9297132 |
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| 700 |
_aBifulco, Antonia _9297133 |
||
| 700 |
_aMellor, Noha _9297134 |
||
| 700 |
_aFisher, Alan S. _996838 |
||
| 942 |
_2lcc _c6 _eFirst Published 2009 _hHB615 _kGeneral _mM44 2009 |
||