000 00911nam a2200277Ia 4500
001 37844
003 BIBL
005 20160527195815.0
008 810715s1981 ilua b 00110 eng
010 _a 80084593
020 _a0256025304
049 _aEVLG
_b658.83
_bB789m5
_cc1
050 0 _aHF5415.2
_b.B65 1981
082 0 _a658.8/3
_219
092 _a658.83
_bB789m5
100 1 0 _aBoyd, Harper W.,
_964659
_2Local
245 1 0 _aMarketing research
_btext and cases
_cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 _a5th ed.
260 0 _aHomewood, Ill.
_bR.D. Irwin
_c1981.
300 _axiv, 693 p.
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_9131175
_2Local
650 0 _aMarketing research
_xCase studies.
_9131175
_2Local
700 1 0 _aWestfall, Ralph L.
_9188442
_2Local
700 1 0 _aStasch, Stanley F.
_9173891
_2Local
999 _c28807
_d28807