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| 001 | 37843 | ||
| 003 | BIBL | ||
| 005 | 20160527195815.0 | ||
| 008 | 760928s1977 ilu b 00010 eng | ||
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_aAdler, Lee. _9193666 _2Local |
| 245 | 1 | 0 |
_aManaging the marketing research function _cwritten by Lee Adler, Charles S. Mayer. |
| 260 | 0 |
_aChicago _bAmerican Marketing Association _cc1977. |
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| 300 |
_a172 p. _c23 cm. |
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| 490 | 1 |
_aMonographs series - American Marketing Association _v#5 |
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| 504 | _aBibliography: p. 170-172. | ||
| 650 | 0 |
_aMarketing research _9131175 _2Local |
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| 700 | 1 | 0 |
_aMayer, Charles S. _ejoint author. _9251502 _2Local |
| 810 | 2 |
_aAmerican Marketing Association. _tMonographs series American Marketing Association _v#5. |
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_c28806 _d28806 |
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