| 000 | 00723nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 37842 | ||
| 003 | BIBL | ||
| 005 | 20160527195815.0 | ||
| 008 | 710506s1971 nyua b 00110 eng | ||
| 010 | _a 74137781 | ||
| 049 |
_aEVLG _b658.82 _bW379m _cc1 |
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| 050 | 0 |
_aHF5415 _b.W359 |
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| 082 | _a658.82 | ||
| 092 |
_a658.82 _bW379m |
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| 100 | 1 | 0 |
_aWebster, Frederick E. _9187765 _2Local |
| 245 | 1 | 0 |
_aMarketing communication _bmodern promotional strategy _c[by] Frederick E. Webster, Jr. |
| 260 | 0 |
_aNew York _bRonald Press Co. _c[1971] |
|
| 300 |
_aviii, 694 p. _billus. _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aCommunication in marketing _978740 _2Local |
|
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 999 |
_c28805 _d28805 |
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