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|---|---|---|---|
| 001 | 37836 | ||
| 003 | BIBL | ||
| 005 | 20160527195815.0 | ||
| 008 | 710924s1967 ilua b 00010 eng | ||
| 010 | _a 67017051 //r85 | ||
| 049 |
_aEVLG _b658.82 _bE57p _cc1 |
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_aHF5415 _b.E65 |
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| 082 | _a658.8/2 | ||
| 092 |
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| 100 | 1 | 0 |
_aEngel, James F. _92103 _2LEMB |
| 245 | 1 | 0 |
_aPromotional strategy _c[by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. |
| 260 | 0 |
_aHomewood, Ill. _bR. D. Irwin _c1967. |
|
| 300 |
_axiii, 665 p. _billus. _c24 cm. |
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| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 650 | 0 |
_aMarketing management _9131172 _2Local |
|
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 700 | 1 | 0 |
_aWales, Hugh G. _ejoint author. _9289048 _2Local |
| 700 | 1 | 0 |
_aWarshaw, Martin R., _ejoint author. _9187334 _2Local |
| 999 |
_c28800 _d28800 |
||