000 00818nam a2200241Ia 4500
001 37818
003 BIBL
005 20160527195813.0
008 730821s1974 nyua b 00010 eng
010 _a 73013198 //r84
020 _a0060459557
049 _aEVLG
_b658.8
_bS529m
_cc1
050 0 _aHF5415.13
_b.S48
082 _a658.8
092 _a658.8
_bS529m
100 1 0 _aShapiro, Stanley J.
_ecomp.
_9276397
_2Local
245 1 0 _aMarketing management
_breadings in operational effectiveness
_c[by] Stanley J. Shapiro [and] Jean-Charles Chebat.
260 0 _aNew York
_bHarper & Row
_c[1974]
300 _axv, 301 p.
_billus.
_c28 cm.
504 _aIncludes bibliographies.
650 0 _aMarketing
_xManagement
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aChebat, Jean-Charles
_ejoint comp.
_9209636
_2Local
999 _c28782
_d28782