000 00824nam a2200265Ia 4500
001 37804
003 BIBL
005 20160527195811.0
008 850913s1985 ilua b 00110 eng
010 _a 84062328
020 _a0256033005
050 0 _aHF5415
_b.M223 1985
082 0 _a658.8
_219
092 _a658.8
_bM123e3
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_9133430
_2Local
245 1 0 _aEssentials of marketing
_cE. Jerome McCarthy, William D. Perreault, Jr.
250 _a3rd ed.
260 0 _aHomewood, Ill.
_bR.D. Irwin
_c1985.
300 _axvi, 595 p.
_bcol. ill.
_c25 cm.
490 4 _aThe Irwin series in marketing
_9178659
_2Local
500 _aIncludes indexes.
504 _aBibliography: p. 555-567.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aPerreault, William D.
_9149871
_2Local
999 _c28770
_d28770