000 00876nam a2200265Ia 4500
001 37803
003 BIBL
005 20160527195811.0
008 820701s1982 ilua b 00110 eng
010 _a 81084883
020 _a0256026483
049 _aEVLG
_b658.8
_bM123e
_b1982
_cc1
050 0 _aHF5415
_b.M378 1982
082 0 _a658.8
_219
092 _a658.8
_bM123e
_b1982
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_9133430
_2Local
245 1 0 _aEssentials of marketing
_cE. Jerome McCarthy with the assistance of Andrew A. Brogowicz.
250 _aRev. ed.
260 0 _aHomewood, Ill.
_bR.D. Irwin
_c1982.
300 _axvii, 540 p.
_bill.
_c25 cm.
490 4 _aThe Irwin series in marketing
_9178659
_2Local
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aBrogowicz, Andrew A.
_9204844
_2Local
999 _c28769
_d28769