000 00701nam a2200229Ia 4500
001 37802
003 BIBL
005 20160527195811.0
008 700928s1968 iluab b 00010 eng
010 _a 68019500 //r852
049 _aEVLG
_b658.8
_bM123
_cc1
050 0 _aHF5415.13
_b.M3 1968
082 _a658.8
092 _a658.8
_bM123
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_9133430
_2Local
245 1 0 _aBasic marketing
_ba managerial approach
_c[by] E. Jerome McCarthy.
250 _a3d ed.
260 0 _aHomewood, Ill.
_bR. D. Irwin
_c1968.
300 _axxvi, 755 p.
_billus., maps.
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
999 _c28768
_d28768