000 00652nam a2200217Ia 4500
001 37798
003 BIBL
005 20160527195811.0
008 730109s1962 nyu 00000 eng
010 _a 62013817 /L
049 _aEVLG
_b658.8
_bL666i
_cc1
050 0 _aHF5415
_b.L48
082 _a658.8
092 _a658.8
_bL666i
100 1 0 _aLevitt, Theodore
_9125367
_2Local
245 1 0 _aInnovation in marketing, new perspectives for profit and growth.
260 0 _aNew York
_bMcGraw-Hill
_c1962.
300 _a253 p.
_c21 cm.
490 0 _aMcGraw-Hill series in marketing and advertising
_9133872
_2Local
650 0 _aMarketing
_9131165
_2Local
999 _c28764
_d28764