000 00793nam a2200253Ia 4500
001 37791
003 BIBL
005 20160527195810.0
008 841004s1984 ohua b 00110 eng
010 _a 83043117
020 _a0675201039
049 _aEVLG
_b658.8
_bH673c
_cc1
050 0 _aHF5415.13
_b.H58 1984
082 0 _a658.8
_219
092 _a658.8
_bH673c
100 1 0 _aHise, Richard T.
_9235368
_2Local
245 1 0 _aCases in marketing strategy
_cRichard T. Hise, Stephen W. McDaniel.
260 0 _aColumbus, Ohio
_bMerrill
_cc1984.
300 _axvii, 676 p.
_bill.
_c26 cm.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
700 1 0 _aMcDaniel, Stephen W.
_d1949-
_9133636
_2Local
740 0 1 _aMarketing strategy.
999 _c28757
_d28757