000 00933nam a2200277Ia 4500
001 37788
003 BIBL
005 20160527195810.0
008 811105s1982 nyua b 00110 eng
010 _a 81020687
020 _a007025107X
043 _an-us---
049 _aEVLG
_b658.8
_bG933r
_cc1
050 0 _aHC110.C6
_bG83 1982
082 0 _a658.8/04
_219
092 _a658.8
_bG933r
100 1 0 _aGuernica, Antonio.
_9231468
_2Local
245 1 0 _aReaching the Hispanic market effectively
_bthe media, the market, the methods
_cAntonio Guernica with the collaboration of Irene Kasperuk.
260 0 _aNew York
_bMcGraw-Hill
_cc1982.
300 _axviii, 189 p.
_bill.
_c24 cm.
500 _aIncludes index.
504 _aBibliography: p. 169-182.
650 0 _aHispanic Americans as consumers
_zUnited States.
_9235382
_2Local
650 0 _aMarketing
_zUnited States.
_9131165
_2Local
700 1 0 _aKasperuk, Irene.
_9241231
_2Local
999 _c28754
_d28754