| 000 | 01067nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 37783 | ||
| 003 | BIBL | ||
| 005 | 20160527195809.0 | ||
| 008 | 790412s1979 ilua b 10000 eng | ||
| 010 | _a 79012654 //r84 | ||
| 020 | _a0877571228 | ||
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_aHF5415 _b.C547375 |
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| 082 | _a658.8 | ||
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_a658.8 _bC744 |
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| 245 | 0 | 0 |
_aConceptual and theoretical developments in marketing _c[edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr. |
| 260 | 0 |
_aChicago _bAmerican Marketing Association _cc1979. |
|
| 300 |
_axxi, 709 p. _bill. _c23 cm. |
||
| 490 | 1 | _aProceedings series - American Marketing Association | |
| 500 | _aProceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979. | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xCongresses. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aFerrell, O. C. _996014 _2Local |
| 700 | 1 | 0 |
_aLamb, Charles W., Jr. _9122633 _2Local |
| 700 | 1 | 0 |
_aBrown, Stephen Walter _d1943- _9205164 _2Local |
| 830 | 0 | _aProceedings series (American Marketing Association) | |
| 999 |
_c28749 _d28749 |
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