000 00865nam a2200265Ia 4500
001 37776
003 BIBL
005 20160527195808.0
008 870618s1988 nyua b 00110 eng
010 _a 87017335
020 _a0070047219
_c39.95
049 _aEVLG
_b658.8
_bB472m
_cc1-2
050 0 _aHF5415
_b.B4293 1988
082 0 _a658.8
_219
092 _a658.8
_bB472m
100 1 0 _aBennett, Peter D.
_959931
_2Local
245 1 0 _aMarketing
_cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
260 0 _aNew York
_bMcGraw-Hill
_cc1988.
300 _axxvii, 763 p.
_bill. (some col.)
_c26 cm.
490 0 _aMcGraw-Hill series in marketing
_9133871
_2Local
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aLamm, Robert P.
_9122693
_2Local
700 1 0 _aFry, Robert A.
_9225875
_2Local
999 _c28742
_d28742