000 00876nam a2200241Ia 4500
001 37756
003 BIBL
005 20210512182746.0
008 680301s1968 mau b 00010 eng
010 _a 68015544 //r85
049 _aEVLG
_b658.8
_bB728a
_cc1
050 0 _aHF5415.15
_b.B6
082 _a658.5/7/0186
092 _a658.8
_bB728a
100 1 0 _aBorden, Neil H.
_q(Neil Hopper)
_9203481
_2Local
245 1 0 _aAcceptance of new food products by supermarkets
_c[by] Neil H. Borden, Jr.
260 0 _aBoston
_bDivision of Research, Graduate School of Business Administration, Harvard University
_c1968.
300 _axi, 227 p.
_c22 cm.
504 _aBibliographical footnotes.
650 0 _aNew products
_xCase studies.
_9142390
_2Local
650 0 _aSupermarkets
_zUnited States
_xCase studies.
_9175978
650 0 _aProduct management
_xCase studies.
_9154120
_2Local
999 _c28724
_d28724