000 00968nam a2200277Ia 4500
001 37696
003 BIBL
005 20160527195757.0
008 760515s1976 ohua b 00110 eng
010 _a 75030217 //r84
020 _a0538195002
049 _aEVLG
_b658.403
_bO23m
_cc1
050 0 _aHF5415.125
_b.O3
082 0 _a658.8/02
_219
092 _a658.403
_bO23m
100 1 0 _aO'Dell, William F.
_9144415
_2Local
245 1 0 _aMarketing decision making
_banalytic framework and cases
_cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
260 0 _aCincinnati
_bSouth-Western Pub. Co.
_cc1976.
300 _avi, 299 p.
_bill.
_c23 cm.
500 _aIncludes index.
504 _aBibliography: p. 293.
650 0 _aMarketing
_xDecision making.
_9131165
_2Local
650 0 _aMarketing
_xDecision making
_xCase studies.
_9131165
_2Local
700 1 0 _aRuppel, Andrew C.
_ejoint author.
_9272137
_2Local
700 1 0 _aTrent, Robert H.
_ejoint author.
_9284826
_2Local
999 _c28665
_d28665