000 01139cam a22002774a 4500
999 _c282019
_d282019
003 pucpr
005 20190612145335.0
008 040527s2005 nju b 001 0 eng
020 _a0471463647
_qpbk. : alk. paper
040 _apucpr
_cpucpr
_dpucpr
_bspa
_erda
049 _aCARIBET
050 0 0 _aNA1996
_bK67 2005
082 0 0 _a720/.68/8
_222
100 1 _aKoren, David,
_d1970-
245 1 0 _aArchitect's essentials of marketing
_cDavid Koren.
_htxt
264 _aNew Jersey
_bJohn Wiley & Sons, Inc.
_c2005
300 _avii, 280 p. ;
_c22 cm.
_fbook
336 _2rdacontent
_btxt
_atext
337 _2rdamedia
_bn
_aunmediaded
338 _2rdacarrier
_bnc
_avolume
440 _9296430
_aThe American Institute of Architects
_pArchitect's essentials of marketing
504 _aIncludes bibliographical references (p. 271-273) and index.
505 0 _aMarketing strategy : start at the start -- The business development cycle : getting the job -- Marketing tools and resources : your arsenal of marketing weapons.
650 0 _aArchitectural services marketing
_zUnited States.
942 _2lcc
_c6
_hNA1996
_kGeneral
_mK67 2005