000 03832nam a22003737a 4500
999 _c281889
_d281889
003 pucpr
005 20190531110715.0
008 190531b20192012 a|||| |||| 001 0 eng d
020 _a9781786273895
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 _aNC998
_bH45 2019
082 _a741.609
100 _9109605
_aHeller, Steven.
245 _a100 ideas that changed graphic design
_cSteven Heller and Véronique Vienne
_htxt
246 _aOne Hundred ideas that changed graphic design
_htxt
264 _aLondon
_bLaurence King Publishing Ltd
_c2019
300 _a216 p.
_bill.; col.
_c22 cm.
_fbook
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediaded
_bn
338 _2rdacarrier
_avolume
_bnc
440 _9296386
_a100 Ideas
_pGraphic design
500 _aInclude index.
504 _aIncludes bibliographical references (pages 210-211).
505 _aThe book -- Body type -- Rub-on designs -- Rays -- Pastiche -- Pointing fingers -- Vanitas -- Clenched fists -- Monumental images -- Female archetypes -- Color blocks -- Ornamentation -- Decorative logotypes -- Naive mascots -- Entrepreneurship -- Metaphoric lettering -- Swashes on caps -- Texts as images -- Visual puns -- The square format -- Primitive figuration -- Propaganda -- The object poster -- Paper cutouts -- Manifestos -- Graphic design magazines -- Botanical geometry -- Calligrams -- Loud typography -- Asymmetric typography -- Red with black -- Supergraphics -- Supreme geometry -- Funny faces -- Expression of speed -- Corporate identity -- Dust jackets -- Found typography -- Ransom notes -- Design handbooks -- Avant-garde zines -- Collages -- Riddles and rebuses -- Photomontage -- Pictograms -- Floating heads -- Abstraction -- Triangulation -- Extreme close-ups -- The provocative gesture -- Motion graphics -- Night spectaculars -- Shadow play -- Good design -- Forced obsolescence -- Vibrating color -- Strips and panels -- Frame by frame -- Perfect rectangles -- Abstract graphs -- Dynamic diagonals -- Stencil type -- Comic lettering -- Parody -- Sustainable packaging -- Public service campaigns -- Branding campaigns -- Layering and overprinting -- Design thinking -- The grid -- Brand narratives -- White space -- Less is more -- Monoalphabets -- Film title sequences -- Big book look -- Nostalgia -- Illegibility -- Scan lines -- Teen magazines -- Culture jamming -- High contrast -- Psychedelia -- Split fountain -- Underground comics -- Record album covers -- Street slogans -- Sexual taboo busting -- Self-promotional publishing -- Tags -- Universal pricing code -- Vernacular -- French theory -- Do it yourself -- The fine print -- Magazine coverlines -- Guerrilla advertising -- Pixelation -- Ambigrams -- Designers' websites.
520 _aNew in the 100 Ideas that Changed ... series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and, methods (paper cut-outs, pixelation). Written by one of the world's leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.
650 0 _9296387
_aGraphic arts Technological innovations
650 0 _9296388
_aDesign Themes, motives
650 0 _9105242
_aGraphic arts
650 0 _9177420
_aTechnological innovations
650 0 _9105242
_aGraphic arts
_xHistory
650 0 _986034
_aDesign
_xArt
942 _2lcc
_c6
_kGeneral
_mH45 2019
_hNC998