000			03482nam a22004097a 4500
999			_c281746 _d281746
003			pucpr
005			20190521161006.0
008			141024s2014 sz ace bc 001 0deng d
020			_a9783858817372 _qhbk.
020			_a3858817376 _qhbk.
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050	0	0	_aNC999.6.G3 _bD442 2014
082	0	4	_a741.6092 _223
100	1		_aDeffke, Wilhelm H. _q(Wilhelm Heinrich), _d1887-1950.
245	1	0	_aWilhelm Deffke : _bpioneer of the modern logo / _cedited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer ... [et al.] ; [translations, Isabel Fargo Cole ... [et al.]].
246	3	0	_aPioneer of the modern logo
264		1	_aZurich : _bScheidegger & Spiess, _c2014.
300			_a387 p. : _bill. (chiefly col.), plans, ports. ; _c33 cm.
336			_2rdacontent _btxt _atext
337			_2rdamedia _bn _aunmediaded
338			_2rdacarrier _bnc _avolume
500			_aCatalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014.
504			_aIncludes bibliographical references and index.
505	0	0	_gIntroduction. _tFrom the logo to digital communication design / _rTorsten Bröhan -- _tFrom book to poster. _tThe search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / _rGerda Breuer -- _tDeveloping talents : Wilhelm Deffke's early years in Berlin (1909-1914) / _rSusanne Engelhard -- _tDeffke and the Werkbund / _rChristopher Oestereich -- _tWilhelm Deffke's posters / _rRené Grohnert -- _tFrom logo to corporate design. _tFrom Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / _rRoland Jaeger -- _tThe book Handelsmarken und Fabrikzeichen / _rUte Brüning -- _tAvant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / _rJulia Meer -- _tWhy a Deffke trademark? : Deffke's logos 1934-1950 / _rChristoph Janik -- _tFrom advertising to architecture. _tThe anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / _rRoland Jaeger, Peter Nils Dorén -- _tDeffke and Manoli / _rSusanne Engelhard, Christoph Janik -- _tThe total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / _rSusanne Engelhard, Christoph Janik -- _tFrom architecture to teaching. _tWilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / _rSusanne Engelhard, Christoph Janik -- _tWilhelm Deffke as an Architekt / _rKarin Lelonek -- _tThe utopian Project M : Wilhelm Deffke and the Magdeburg / _rNorbert Eisold -- _tBiography and appendix. _tWilhelm Deffke : biography / _rChristoph Janik -- _tCatalogue of illustrations -- _tDeffke client directory -- _tDeffke bibliography / _rBurkhard Sülzen -- _gSelected bibliography.
600	1	0	_aDeffke, Wilhelm H. _q(Wilhelm Heinrich), _d1887-1950 _vExhibitions.
600	1	4	_aDeffke, Wilhelm _q(Friedrich Wilhelm Heinrich), _d1887-1950.
600	1	7	_aDeffke, Wilhelm _d1887-1950 _2gnd
650		0	_aCommercial art _zGermany _xHistory _y20th century _vExhibitions.
651		7	_aDuitsland. _2gtt
700	1		_aBreuer, Gerda.
700	1		_aCole, Isabel Fargo, _d1973-
710	2		_aBröhan Design Foundation.
710	2		_aMuseum Folkwang Essen.
710	2		_aDeutsches Plakat Museum Essen.
942			_2lcc _c6 _hNC999.6.G3 _kGeneral _mD442 2014