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007			cr_|||||||||||
008			120118s2012 nju o 001 0 eng
010			_a 2012002417
020			_a9781118283035 (epub)
020			_a9781118284056 (mobipocket)
020			_a9781118287002 (adobe pdf)
020			_z9781118025246 (pbk.)
020			_z9781118232606
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.H3577 2012
082	0	0	_a658.8/72 _223
084			_aBUS000000 _2bisacsh
100	1		_aHandley, Ann, _d1963- _eauthor
245	1	0	_aContent rules _h[electronic resource] : _bhow to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / _cAnn Handley, C. C. Chapman.
250			_aRevised and updated
260			_aHoboken, N.J. : _bWiley, _c2012.
300			_a293 pages : _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _acomputer
338			_2rdacarrier _aonline resource
490	0		_aNew rules social media series ; _v13
500			_aIncludes index.
505			_aBig Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index.
520			_aThe guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aWeb sites _xDesign.
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
700	1		_aChapman, C. C.
776	0	8	_iPrint version: _aHandley, Ann, 1963- _tContent rules _bRev. and updated _dHoboken, N.J. : Wiley, 2012 _z9781118025246 _w(DLC) 2012001608
856			_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=452241&site=ehost-live _zOprima para acceder libro en línea
942			_2lcc _c7
999			_c281659 _d281659