| 000 | 01260cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c279937 _d279937 |
||
| 001 | 18913931 | ||
| 003 | PUCPR | ||
| 005 | 20190426134256.0 | ||
| 008 | 190426s2017 maua 001 0 eng | ||
| 010 | _a 2015050364 | ||
| 020 | _a9780134151922 (alk. paper) | ||
| 020 | _a0134151925 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 049 | _aevl | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2017 |
| 082 | 0 | 0 | _a338.4791 |
| 092 |
_223 _a338.4791 _bK874m |
||
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c©2018 |
|
| 300 |
_axxii, 658 pages ; _billustrations ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _c6 _n0 _e23 _h338.4791 |
||