000			02965 a2200301 4500
999			_c278446 _d278446
003			OSt
008			190117s2016 ad||fos||| 001 0 eng d
020			_a9783319433769
020			_a9783319433752 (Ebook)
040			_aEVLG _bspa _erda _cost
050		4	_aHF5548.4.M523 _bQ575 2016
100			_aQuirk, Thomas J. _9156216 _eauthor
245	1	0	_aExcel 2016 for marketing statistics : _bA guide to solving practical problems / _cThomar Quirk, Eric Rhiney. _h[electronic resource]
260			_aNew Tork : _bSpringer, _c2016.
300			_aElectronic text (xvii, 242 pages) : _billustrations, graphs ;
336			_2rdacontent _btxt _atext
337			_2rdamedia _bn _acomputer
338			_2rdacarrier _bnc _aonline resource
504			_aIncludes bibliographical references and index.
505			_a 1. Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2. Random Number Generator -- 3. Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4. One-Group t-Test for the Mean -- 5. Two-Group t-Test of the Difference of the Means for Independent Groups -- 6. Correlation and Simple Linear Regression -- 7. Multiple Correlation and Multiple Regression -- 8. One-Way Analysis of Variance (ANOVA).
520			_aThis is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.
630		0	_aMicrosoft Excel (Computer file) _9136099
650		0	_9131165 _aMarketing _xStatistical methods
650		0	_991221 _aElectronic spreadsheets
700			_9296052 _aRhiney, Eric. _eauthor
856			_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261494&site=ehost-live&ebv=EB&ppid=pp_C1 _yPresione para acceder el libro en línea
942			_c7 _2lcc