000			04050cam a2200373 i 4500
999			_c278441 _d278441
001			18811253
003			OSt
005			20190308141135.0
008			151008s2016 nyu b 000 0 eng
010			_a 2015038800
020			_a9781433131479 (pbk. : alk. paper)
020			_z9781453916520 (e-book)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP90 _b.L5845 2016
082	0	0	_a302.23 _223
100	1		_aLogan, Robert K., _d1939- _eauthor.
245	1	0	_aUnderstanding new media : _bextending Marshall McLuhan / _cRobert K. Logan.
250			_aSecond edition.
264		1	_aNew York : _bPeter Lang, _c[2016]
300			_axviii, 470 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aUnderstanding media ecology ; _vvol. 2
504			_aIncludes bibliographical references.
505			_a1. "New Media" and Marshall McLuhan: An Introduction -- 2. McLuhan's Methodology: Media as Extensions of Man and Mankind -- 3. Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages -- 4. To What Extent Do the "New Media" Confirm or Contradict McLuhan's Predictions -- 5. The 15 Messages of "New Media": An Overview -- 6. The "Digital Economy": An Expansion of the Knowledge Economy -- 7. Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions -- 8. The Spoken Word -- 9. The Written Word -- 10. Roads and Paper Routes -- 11. Number -- 12. Clothing -- 13. Housing -- 14. Money -- 15. Clocks -- 16. The Print -- 17. Comics -- 18. The Printed Word: Books and Libraries -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph -- 21. Press (or Newspapers) and the News -- 22. Motorcar -- 23. Ads -- 24. Games -- 25. Telegraph -- 26. The Typewriter -- 27. The Telephone -- 28. The Phonograph and New Modes of Recorded Music -- 29. Movies and Digital Videos -- 30. Radio -- 31. Television -- 32. Weapons -- 33. Automation (Plus the Factory) -- 34. Hybrid or Convergent Technologies -- 35. The Multifunction Printer, Photocopier, Scanner, and Fax -- 36. Personal Computers -- 37. The Smartphone -- 38. Computer Software -- 39. Computing -- 40. E-Mail, Instant Messaging (IM), and Short Message Service (SMS) -- 41. Bulletin Boards, Usenets, Listservs, and Chat -- 42. The World Wide Web -- 43. Social Media Including Twitter, Instagram, and Snapchat -- 44. Blogs -- 45. Search Engines Plus Google and Libraries -- 46. Video Conferencing and Web-Based Collaboration Tools -- 47. Virtual Reality (VR) and Simulations -- 48. Robots, Bots, and Agents -- 49. Artificial Intelligence (AI) and Expert Systems -- 50. "Smart Tags" and Dataspace -- 51. Enabling Technologies Not Dealt With in Understanding Media.
520			_aMarshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
600	1	0	_aMcLuhan, Marshall, _d1911-1980. _tUnderstanding media.
650		0	_aMass media _xHistory _y20th century.
650		0	_aMass media _xHistory _y21st century.
650		0	_aMass media _xTechnological innovations.
942			_2lcc _c6