000			01579cam a22003974a 4500
999			_c273969 _d273969
001			12499396
003			pucpr
005			20180905090857.0
008			180905s2002 nyu 001 0 eng
010			_a 2001046559
020			_a0670030767
040			_aDLC _cDLC _dDLC _bspa _erda
042			_apcc
049			_aevl
050	0	0	_aHD69.B7 _bB36 2002
082	0	0	_a658.827
092			_a658.827 _bB399n
100	1		_aBedbury, Scott.
245	1	2	_aA new brand world : _b8 principles for achieving brand leadership in the 21st century / _cScott Bedbury with Stephen Fenichell.
264			_aNew York : _bViking, _c©2002
300			_axix, 220 pages ; _c25 cm.
336			_2rdacontent _btxt
337			_2rdamedia _bn
338			_2rdacarrier _bnc
500			_aIncludes index.
650		0	_aBrand name products.
650		0	_aNew products _xManagement.
700	1		_aFenichell, Stephen.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _c6 _h658.827