000			01599cam a22003378i 4500
001			20096091
003			pucpr
005			20180511120225.0
008			180511s2017 nju b 001 0 eng
010			_a 2017026666
020			_a9781119216179 (pbk.)
040			_aDLC _beng _erda _cDLC
049			_aevl
050	0	0	_aHD9999.B442 _bS565 2017
082	0	0	_a660.60688
092			_223 _a660.60688 _bS5941m
100	1		_aSimon, Francoise, _d1946-
245	1	0	_aManaging biotechnology : _bfrom science to market in the digital age / _cDr. Francoise Simon, Dr. Glen Giovannetti.
264		1	_aHoboken : _bWiley, _c©2017
300			_axxii, 287 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aForeword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index.
650		0	_aBiotechnology industries.
650		0	_aBiotechnology _xMarketing.
650		0	_aPharmaceutical biotechnology industry.
700	1		_aGiovannetti, Glen, _d1962-
942			_2ddc _c6 _e23 _h660.60688
999			_c270992 _d270992